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#rose #jwtea #josephwesleytea June 27 2013

More “beauty shots" from our recipe photo shoots. It’s our belief that using a high-quality tea to mix with local, seasonal and fresh ingredients is not only a healthier and tastier way of drinking tea than using pre-blended teas with their lower-graded June 27 2013

One of things we really believe is missing from the tea industry is good use of texture and mood. So, we decided to emboss our inserts to provide a little extra texture and mystery. June 27 2013

One of things we really believe is missing from the tea industry is good use of texture and mood.  So, we decided to emboss our inserts to provide a little extra texture and mystery.  

#BravoBravo #detroit #gift #jwtea #josephwesleytea June 27 2013

Packaging 07 June 26 2013

Packaging 05 June 26 2013

Packaging 04 June 26 2013

Packaging 03 June 26 2013

I just picked up the inserts from the printer…pretty cool. June 26 2013

I captured some photos with my phone today while we were shooting a video. June 26 2013

 

The light was the perfect companion to the high contrast between the testing cups and the wood table.

The labels for Joseph Wesley Black Tea are to be picked up from the printer today or tomorrow. June 26 2013

 

I think these go a long way towards treating tea as a cultural icon that is something other than merely yoga, buddhism, and salads.  Time will tell…

Two More June 26 2013

 

The rest will be published when we launch our website.

 

The hi-res recipes are finished. June 26 2013

 

I’ll post a few to get your reactions.  You’ll have to wait for the launch of the website to see the rest!  We’re getting closer…

www.josephwesleytea.com

I think I’m a little late to Instagram, but it’s fascinating scrolling through thousands of photographs. June 26 2013

I enclosed some of the photos we cropped to be used on Instagram.  The rich colors in this photograph have always appealed to me.

We’re finalizing these images so I’m only attaching a low-res version. June 26 2013

I’ll post the high-res version when they’re ready.  When the brand finally launches we’ll have seven of these recipe pages completed and ready to share.  Hopefully they’ll provide some inspiration for what you can do with black tea (other than drink it straight!)  With fruit starting to make it to local markets, we’re lucky with our timing!  What do you think?

It’s unfortunate that the tea industry is still stuck in the language of blends and adjuncts. June 26 2013

It was not that long ago that tea sellers started “blending" teas with dehydrated and dried ingredients to keep their costs down (tea is much more expensive than dried fruits, herbs and spices) and to disguise any off flavors of their teas.  One of our missions at Joseph Wesley Black Tea is to help tea drinkers wean themselves from the seduction of blended tea concoctions and to help them discover how to use a high-quality tea base with fresh and seasonal ingredients.  We’re currently working on the photo shoots for this project and I’m really excited with how the imagery is developing.

More details from the photoshoot with Joseph Wesley’s Black Tea No. 2 (organic Assam), black cardamom, fennel and cream. June 26 2013

More details being produced from the photoshoot. The details are of Joseph Wesley’s Black Tea No. 6 (Bai Lin Congfu). The close ups really show the remarkable craft that went into this hand-picked, hand-rolled tea. I’m really excited to start sharing t June 26 2013


Sneak peek of packaging design. Things are starting to come together. June 26 2013

This is why I quit my job as an attorney. June 26 2013

Lest you not believe that the house was built before the Tang Dynasty! (my contact showing me the encased census marker from the Tang Dynasty) June 26 2013


I live in a house from 1931. I used to think this fact was remarkable until I visited some friends for tea who live in this house built before the Tang Dynasty! June 26 2013

I live in a house from 1931. I used to think this fact was remarkable until I visited some friends for tea who live in this house built before the Tang Dynasty!

Hangzhou - Fuding City: great tea and incredible people! It’s great to be back in Asia. 2013 line of teas is starting to take shape. June 26 2013

Changsha, Hunan…maybe not the most beautiful hotel view. June 26 2013

Last night in Fuding, Fujian, China. On to Changsha for more tea! June 26 2013

Chattin' it up with family in India June 26 2013

Pregnant wife desperate for a cup of tea (not happy I posted this, but happy for next year’s teas!) June 26 2013

The 2013 lineup is starting to take shape. I have had some remarkable and memorable teas (and some not so remarkable and memorable teas), made some great contacts and feel very excited for the upcoming harvest. But, I’m also excited to be returning to S June 26 2013

Bai Lai cultivars. I cannot wait to get back next year. Fujian in the spring at sunset, does it get any better? June 26 2013

Southern Fujian is a delight. Memorable ocean and mountain vistas, great food, and seas of tea gardens…pictures to come. June 26 2013

A little deism from the Ramayana. Some things never go out of style (especially in India!) June 26 2013