One of things we really believe is missing from the tea industry is good use of texture and mood. So, we decided to emboss our inserts to provide a little extra texture and mystery.
The light was the perfect companion to the high contrast between the testing cups and the wood table.
I think these go a long way towards treating tea as a cultural icon that is something other than merely yoga, buddhism, and salads. Time will tell…
The rest will be published when we launch our website.
I’ll post a few to get your reactions. You’ll have to wait for the launch of the website to see the rest! We’re getting closer…
I enclosed some of the photos we cropped to be used on Instagram. The rich colors in this photograph have always appealed to me.
I’ll post the high-res version when they’re ready. When the brand finally launches we’ll have seven of these recipe pages completed and ready to share. Hopefully they’ll provide some inspiration for what you can do with black tea (other than drink it straight!) With fruit starting to make it to local markets, we’re lucky with our timing! What do you think?
It was not that long ago that tea sellers started “blending" teas with dehydrated and dried ingredients to keep their costs down (tea is much more expensive than dried fruits, herbs and spices) and to disguise any off flavors of their teas. One of our missions at Joseph Wesley Black Tea is to help tea drinkers wean themselves from the seduction of blended tea concoctions and to help them discover how to use a high-quality tea base with fresh and seasonal ingredients. We’re currently working on the photo shoots for this project and I’m really excited with how the imagery is developing.
I live in a house from 1931. I used to think this fact was remarkable until I visited some friends for tea who live in this house built before the Tang Dynasty!